There are many different ways to place hair color. You can have your whole head of hair colored in a solid shade. You can have foil highlights placed either just around your face or all over your head. Or, you could go for a balayage. This is a newer hair color placement option, and it's taking the world by storm. Balayage means "sweeping" in French, and indeed, the color is swept into the hair, vertically, creating a gradual change in color from the top of the head to the ends of the hair.